July 4th in Japan Means All You Can Eat KFC

While most Americans were busy celebrating Independence Day, it seems Japan had a different reason to be jumping for joy. KFC in Japan chose this monumental day to roll out an all-you-can-eat KFC buffet to its 381 restaurants nationwide.

As reported by Kotaku, "On July 4 between 1pm and 4pm, you could shell out ¥1,200 (US$15) for 45 minutes of original recipe face stuffing". This seems like a pretty good deal, with the average person managing 7.6 pieces of chicken (not to mention fries and soft drinks). Value for money indeed!

We have to admit that we're pretty jealous here at KFB, the idea of an all-you-can-eat KFC buffet is something we've only dreamt of.

Streetwise Cheese Top Burger Arrives in the Philippines

In a stroke of genius/moment of madness, KFC in the Philippines has seen fit to introduce a new addition to their Streetwise menu...a cheese topped burger. That's right.

The first and only cheese topped bun burger with KFC’s signature Original Recipe chicken patty with rich Garlic Parmesan dressing. Satisfy your craving with KFC's new Cheese Top Burger!

The description and promotional shot there are taken directly from the KFC Philippines Facebook page. Here at KFB we are skeptical as to whether this burger is, strictly speaking, "Streetwise". The essence of street food is the ability to be consumed on the move, which would normally mean using your hands. A burger bun acts as the perfect tool for containing delicious, hot and messy fillings, and keeps your hands nice and clean. Surely putting the cheese on the top of the bun makes this a logistical nightmare?

On the flip side, we're intrigued by this Garlic Parmesan dressing and would love to see it make an appearance over here to the UK. Maybe a special edition Chicken Caesar Fillet Tower burger, using this new sauce? Perhaps this whole thing is a publicity stunt, a cunning way to attract the public's attention and cause a storm in the social media world? If that was the idea, it's certainly worked.

We'll be sending a KFB reporter out to the Philippines to get his grubby (certainly will be afterwards) mits on this new burger as soon as our budget permits.

KFC Ad causes massive mastication outrage

It was revealed this week that a 2005 ad for the Zinger Crunch Salad is the most complained about in the history of UK advertising. Apparently people felt it encouraged singing with your mouth full...

We therefore felt it appropriate to canvas the opinion of you, our dedicated readers to see what you thought. Personally we think it's very catchy and funny. Let us know in the comments, folks.

Reggae Reggae Box Meal Review

So the time comes once again for a new TLO (time-limited offer) at KFC. If you've been following us here at KFB recently you'll know that the TLOs have been on a steady downward spiral ever since the incredible peak that was the Hot Rods Box Meal, primarily due to a lack of innovation. Could Levi Roots' famous musical sauce turn things around? Could this be the shot in the thigh that the Colonel has been looking for of late? Or will this be yet another disappointment? Read on to find out.

The prospect of a new TLO is always an exciting one (if tinged with a little trepidation these days) and the Reggae Reggae Box Meal was no different. A Caribbean-influenced addition to the menu surely couldn't go far wrong. After all, jerk chicken is a famous national dish of Jamaica, the home of Mr Roots and almost always delicious. With this in mind, we ordered at Marble Arch: KFC UK's flagship branch.

The first shock was the price: KFC has recently taken to automatically upgrading all meals in their largest central London branches to 'large' sizes (something this blogger complained directly to HQ about) meaning the meal cost a whopping £5.69. Naturally, we felt the need to Tower Up which adding a shocking 50p extra.

The meal arrived:

Reggae Reggae burger, fries, drink, side, mini breast fillet and a dipping sauce (which was totally absent). Sadly it seems the branch had run out of the special TLO boxes which dampened the spirits somewhat.

Let's cut straight to the chase: this is a fillet tower burger with Reggae Reggae sauce instead of ketchup. Nothing else is different. No special ingredients, no additional marinades, no Jamaican inspired bun. Nothing. Our hopes were immediately dashed: once again the Colonel has seen fit to simply take an existing product, make a tiny variation and sell it as something new and exciting. Still, we cracked on with the eating.

The accompaniments to the burger were all of high quality. Crunchy, hot fries, 3 step gravy and a succulent (if unusually small) mini fillet. No complaints here. 

The main event

A Fillet Tower is a consistently delicious burger (though obviously no Zinger Tower). The real question here is around the sauce and the first issue was that it wasn't spread equally around the bun, meaning the last few bites contained none of that Jamaican flavour. When we did taste it though, we liked what we were experiencing: zingy, tangy, fruity and spicy all combine in the mouth to provide a flavour never before known at KFC. And despite the fact that the mayo was still included in the burger, it all worked together very well. We just wish there was more of it or that the chicken had been marinaded in a jerk seasoning to add that special extra punch.

We've said it before and we'll say it again: the Colonel needs to bring something new to the table. Simply adding a new sauce to an existing product is just not good enough. What's happened to the creative geniuses that suggested the Hot Rods or Wrapstars of this world? The most innovation we get today is the Supercharger: a new type of roll containing two mini fillets and a sauce recycled from a special edition Zinger Tower from many moons ago. The depressing thing is, having visited KFC's HQ in the UK and toured the test kitchen, we know that they're experimenting with some products that are seriously pushing the boundaries (one of which didn't even contain chicken!). It's just a real shame that they don't have the guts to bring them to market.

Taste: 6.5/10
Value: 5/10
Innovation: 2/10

OVERALL: 4/10

KFC World Tour, Part 7: Singapore

It's been over a year since I returned from my KFC world tour, so I think it's about time I wrapped this thing up with a final post. It's long overdue, but worth the wait. The homeward leg of my journey saw me stopping off in Singapore for one last chicken banquet.

With only a couple of days to explore Singapore, I had limited time but made sure to prioritise a KFC visit. The branch I selected was situated at the entrance to Singapore Zoo which made for a grand final day including monkeys, tigers, snakes, crocodiles and some of the finest chickens I have ever seen - deep fried and kentucky style of course!

The Singaporean KFC menu was one of the more interesting and exotic I had seen on my travels.

Of note were the Fish Zinger, Cheesy BBQ Meltz and Bandito Pocket meals, all of which come served with a side of "whipped potato" and coleslaw. Although tempted by the Fish Zinger, I decided to try the Cheesy BBQ Meltz and went all out by adding a side of "cheese fries".

The Cheesy BBQ Meltz is essentially an exploded Wrapstar, but more closely resembling a taco laid on its side. Unfortunately mine had arrived cold, and due to language problems I was unable to seek a replacement product (although I'm sure this would have been no problem). My assumption was that the item had been assembled some time ago and wasn't particularly fresh, but the thin wrap would have also extenuated the problem. Inside the Meltz wrap lurked a spattering of chopped Original Recipe chicken, melted cheese and diced tomato; on paper a winning combination, but in reality, it missed that certain edge that you only get with zing or a peppery mayo.

Interesting to note, the cheese fries were topped with some finely chopped chives. A nice touch that gave the meal a high quality, gourmet finish (at least to look at, the fries were quite soggy).

The stand out success story of the meal was, again, the whipped (mashed) potato with gravy. Why oh why KFC UK have shunned this classic accompaniment I have no idea. I hold out hope that one day I will be able to replace my BBQ beans side order with a tub of delicious mash (or order both for an explosive combination of flavour and texture).

On my way out, I noticed an advert for the KFC Roasta, a roasted skinless thigh fillet in a "signature marinade" topped with creamy mayo, salad and all served in an oat bran dusted bun. This delightful concoction really seemed to push the boundaries, and I was very disappointed to have missed this ad on my way in as I definitely would have tried it. Sadly, I had to leave and catch my flight home, but I hope that the Roasta and its "signature marinade" make it to the UK.

All good things must come to an end, and after a 13 hour flight I was back in the UK. The colonel had some real surprises for me up his sleeves and I hope some of what I experienced finds its way back to our shores. All in all, my trip had been a resounding success, opening my eyes to a whole new world of KFC.