Thursday, 17 March 2011

Really so good?

From This:




















To this!











Over 50 years of history is being quietly erased. The colonel's famous 'Finger Lickin'' slogan deemed as being 'Too food centric' is being replaced with a rather more bland affair 'So Good'.

The last time KFB checked KFC was a restaurant, a place usually centred wholly around food. But no, the famous strapline has kicked the bucket and been sent to the fryer in the sky.

This phrase, organically borne out of utter reality in the 1950s when a viewer had complained after an advertisement featured someone in the background licking his fingers. Its star, a KFC manager called Ken Harbough, responded: "Well, it's finger lickin' good." has been quietly dropped. There has been no bugle call of The Last Post, flags have not been flown at half mast (apart from at KFB HQ) but a part of KFC has died and a little bit of KFB's heart has too (no, it's not a premature coronary).

Its sad demise can be read all about here.


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4 comments:

  1. Scott24 March 2011 at 23:04

    http://www.marketingmagazine.co.uk/sectors/fastfood/article/1055883/KFC-drops-Finger-Lickin-Good-health-focused-revamp/

    ReplyDelete
  2. Anonymous18 April 2011 at 09:19

    That sounds like the name of a soya milk drink... I find that finger lickin' was better.

    ReplyDelete
  3. Anonymous17 May 2011 at 14:55

    Anonymous ~ Sogood soy milk was the first thing I thought of when I first saw the KFC commercial. 100% rip off and some creative advertising to make you think 'healthy'. I smell a lawsuit ...

    ReplyDelete
  4. Literary Kitty16 June 2011 at 16:42

    How can you possibly be 'too food-centric' when you're creating a slogan for FOOD?!

    ReplyDelete