To this!
Over 50 years of history is being quietly erased. The colonel's famous 'Finger Lickin'' slogan deemed as being 'Too food centric' is being replaced with a rather more bland affair 'So Good'.
The last time KFB checked KFC was a restaurant, a place usually centred wholly around food. But no, the famous strapline has kicked the bucket and been sent to the fryer in the sky.
This phrase, organically borne out of utter reality in the 1950s when a viewer had complained after an advertisement featured someone in the background licking his fingers. Its star, a KFC manager called Ken Harbough, responded: "Well, it's finger lickin' good." has been quietly dropped. There has been no bugle call of The Last Post, flags have not been flown at half mast (apart from at KFB HQ) but a part of KFC has died and a little bit of KFB's heart has too (no, it's not a premature coronary).
Its sad demise can be read all about here.
