Thursday, 28 June 2012

Streetwise Cheese Top Burger Arrives in the Philippines

In a stroke of genius/moment of madness, KFC in the Philippines has seen fit to introduce a new addition to their Streetwise menu...a cheese topped burger. That's right.
The first and only cheese topped bun burger with KFC’s signature Original Recipe chicken patty with rich Garlic Parmesan dressing. Satisfy your craving with KFC's new Cheese Top Burger!

The description and promotional shot there are taken directly from the KFC Philippines Facebook page. Here at KFB we are skeptical as to whether this burger is, strictly speaking, "Streetwise". The essence of street food is the ability to be consumed on the move, which would normally mean using your hands. A burger bun acts as the perfect tool for containing delicious, hot and messy fillings, and keeps your hands nice and clean. Surely putting the cheese on the top of the bun makes this a logistical nightmare?

On the flip side, we're intrigued by this Garlic Parmesan dressing and would love to see it make an appearance over here to the UK. Maybe a special edition Chicken Caesar Fillet Tower burger, using this new sauce? Perhaps this whole thing is a publicity stunt, a cunning way to attract the public's attention and cause a storm in the social media world? If that was the idea, it's certainly worked.

We'll be sending a KFB reporter out to the Philippines to get his grubby (certainly will be afterwards) mits on this new burger as soon as our budget permits.


ALbad said...

What will they be putting on top of the bun next? The chicken? Madness.

Cheese Top Sceptic said...

Cheese on TOP of the burger?

So when did the nut take over the nuthouse?

Lee said...

Sad the fact you have to go to the Philippines for even a remotely new burger from KFC. KFC UK are sadly lacking at experimenting with their menu at all.