Showing posts with label Streetwise. Show all posts
Showing posts with label Streetwise. Show all posts

Monday, 26 October 2009

Ghetto Chickenst*r


They've taken they're time to get a handle on this, but last month Loaded magazine's Malcolm Vex, the self styled 'Voice of da street' weighed in with his views on the KFC Str££twise menu.

The Str££t wise menu has been with us for a little over 12 weeks now and I've been surprised to get some good reports. People have been generally responding well to the price and although haute cuisine this isn't, this is a way to get your Chicken fix for just 99p. Although the Mini fillet falls just outside of this price bracket at £1.19 it is the best product to adorn the advertising placards by a mile.

KFB reviewed the Str££twise menu shortly after its inception, read our views here, or, for a more ghetto take on the streetwise offerings click to enlarge the image and read Malcolm Vex's viewpoint.

Whilst Mr Vex upholds the pricing as good value, he seems affronted by the portion sizes. KFB however just like to see the Colonel popping up in such exciting places as the hood.

Tuesday, 21 July 2009

Streetwise Menu


It's the biggest shake up we've seen for quite some time in the KFC menu. Coinciding neatly with yesterdays launch of the new Time Limited Offer (TLO) we also saw the introduction of the new Streetwise Menu, the official line is this:

"Streetwise

For everybody who’s been feeling the pinch lately, KFC introduces the new Streetwise Menu, offering a great selection of 9 irresistibly tasty snack size products from only 99p.

From your favourite Popcorn Chicken or Mini Fillet Burger to our new exciting Rollers or Mini Variety Box, the Streetwise Menu gives you the irresistible KFC taste now at a price you don’t have to resist!!"


They've added a new logo which as you can see changes the Es from street with pound signs to accentuate the good value credentials of these products.

Whilst old favourites remain, such as corn and most importantly the Mini Fillet we've seen three new important new additions, the mini variety box, BBQ cheese roller and the Spicy caeser roller all for 99p Here's what HQ says about each product.

Mini Variety Box

A delicious duo of KFC famous Popcorn Chicken and spicy Hot Wing, served in a convenient cardboard box, ideal to eat on the go.







Cheesy BBQ Roller

Made with KFC famous Popcorn chicken, smothered in our signature Deluxe BBQ sauce and topped with melted cheese. All rolled up in a flour tortilla and lightly toasted to seal in the flavour.

The Cheesy BBQ Roller is the perfect handheld snack for big fans of BBQ and cheese!





Spicy Caeser Roller

Made with KFC famous Popcorn chicken, deliciously creamy and spicy Caesar sauce and crunchy lettuce. All rolled up in a flour tortilla and lightly toasted to seal in the flavour.

The Spicy Caesar Roller is a delicious handheld snack full on flavour with a spicy twist!


The taste test. . . .

In branch there was no indication what type of chicken was used to construct the rollers. Publicity shots show a profusion of chicken, and so there and then I deconstructed my products and found my caeser roller contained only 4 pieces of popcorn chicken and my Cheesy BBQ roller, 5. I'm not sure on the official line regarding preparation and just how many pieces there should be, but I found any taste of chicken was swallowed up by a profusion of wrap.

I couldn't hope but notice these 99p products had been launched at the start of the summer holidays and are a great way to appeal to the 'pupils pound' bored children with a little but not too much pocket money can get some food. For a hungry man I'd recommend neither of the rollers. . . . . But don't despair, the Mini fillet is here. at 1.19 this is a truly great product,

Mini Fillet Burger

A 100% chicken breast Mini Fillet with the big taste of Original Recipe herbs and spices topped with crisp lettuce, our irresistible pepper mayo, and served on a toasted sesame seed bun.


With plenty of Original Recipe chicken, an oh so tasty pepper mayo and fresh lettuce all on a sesame bun. truly the most Streetwise of the lot!