Wednesday, 14 July 2010

Secrets of the I Twist revealed

On this blog, back in May we revealed that an ops shakedown had been sighted in Wales and that a new product may be on the prowl. KFB received this tip off too late late to try it in wales during its secret testing phase, however as you knew we would KFB endeavoured to get its mouth on one of these iTwists so that we could let you know what it was all about prior to its expected UK launch.

It wasn't easy, and my journey took me here:

No, it's is not a secret KFC testing facility somewhere in the Kentucky dessert, although it does look like one. This is KFC Keflavik nestled on the Reykjanes peninsula in South West Iceland. Inside its sleek box like but harshly beautiful exterior, there lurks a minimalist restaurant incorporating a Bila Luga, (drive Thru) a kids play area, (complete with two storey slide similar to that seen in Munich) beautifully colourful faux leather covered seats, a large gleaming stainless steel counter and of course as you'd expect......lots and lots and lots of happy people.

This was a KFC of such uncommon quality that it had even managed to grace the hallowed pages of that doyen of independent travellers, the Lonely Planet. Readers of which will know, that to see any kind of fast food outlet recommended is a rare thing indeed.

So, what is the iTwist?
Well, it's a full meal costing 899IKK, or roughly the price of a UK meal, but with a twist.........

What's the twist?
As well as the standard drink and chips you get the iTwist, comprising not 1, but 2 separate 1/2 size wraps, both incorporating a mini fillet but each with its own unique flavour named the Sunny and the Yummy

Tell us about them?

The Yummy in a bright red wrapper was good, a succulent mini breast ensconced within a fresh wrap, salad, cheese and an undisclosed but tangy, spicy, tomatoey and altogether quite agreeable sauce.

Having polished that off I headed for the Sunny side of life and discovered that this will be a 'Marmite' product. Whether it will be taken to the hearts of the British public remains to be seen. It followed the same format of the yummy but this time the mini fillet languished in a yellowy sauce with a taste very similar to the always controversial pickle as found on a McDonalds hamburger......something I enjoy but that I'm all too aware that millions don't.

Whether the British version will follow the model of its foreign counterparts is unclear. It may take the name and packaging, remodelling the contents to fit in with the expectations and desires of a chicken loving nation. However rest assured that KFB will be the first to let you know of this and all innovations to grace the UK Chicken stage.

Finally........What's in a name, why the i?

Who can say? maybe it's just a cynical attempt to jump on the 'on trend' bandwagon of giving everything the i prefix which variously counjours up such modern ideas as 'internet' 'Innovative', 'interactive' and of course is the virtual talisman of the now ubiquitous Apple products. A product whose users are so desperate to let you know of their communication tool of preference; that they allow all their intimations to be hijacked and vandalised by the addition of an automated sign off to all correspondence, bearing no relevance to the communication they're sending which proclaims 'Sent from my iphone' which I have come to interpret as 'Sent by a twat'

Anyway, rant over ......I'll a fully loaded please!

1 comment:

KFCWorker1 said...

iTwists are set to be £1.49 in the uk. Very tasty too, just a shame they're mainly planned as a snack not a full meal.