Tuesday 24 January 2012

Dippin' Strips - Current TLO is not VFM

Yesterday I sampled the current TLO. Whilst I am pleased to announce that this is a new one (technically), Dippin' Strips is hardly a good one.


For £4.69 you can grace your plate with 3 mini fillets, Chips, regular drink and 2 dips.

Now of course the chicken is of good quality, that's not in contention....After all this is KFC. However for an extra 90p you could be enjoying what even KFC acknowledge is a meal fit for a king.... the Boneless Banquet. For your 90 pence you'd get extras worth over £2 in the form of regular side and Small popcorn chicken. Then simply ask your server to be presented with a tub of mayo and BBQ sauce and hey presto you've bettered the current Time Limited Offer by miles making it not much of an 'offer' and not very good Value For Money!


This is a further cynical attempt to monetise condiments which has been tried time and time again, wheras competitors provide condiment pumps on their ancilliary items islands this is not a route KFC has chosen to go down. The only time this worked was the Sauce 2hot4you which came in larger 50 gram tubs and was so delicious paying 20p for it felt like a privlege. (PS. watch out for 150ml bottles of this available for sale some time this year).

In short..... this is a poor excuse for a TLO showing a lack of imagination. I don't think any TLO's have yet utilised the brazer line of products to tempt a more health conscious audience through the door at lunch time.

Come on KFC up the game.

7 comments:

dangph said...

What does "TLO" stand for please?

paulbot said...

Hi dangph, a TLO is a Time Limited Offer - a essentially a product that is released and only exists for a short period of time and is not on the main menu. The TLO period is usually 6 weeks.

dangph said...

Thanks, paulbot!

'Remedi' said...

They need to release the Double Down in the UK dammit!!

Anonymous said...

KFC have struggled with these TLO's for a while now. And it's one of the reasons why we don't go as much now. Come on, a box with two dips in and 3 pieces of boneless chicken in?? Hardly ground breaking is it! Give us some different burgers! When I look at menus from other KFC's around the world, I quite frankly drool at what is on offer. Pull your fingers out KFC UK!

dg said...

Well Remedi, We've heard of the double down and even done our own recreation. KFB travels to Miami in March to sample one properly and report back to our UK readers.

Seb said...

Not a time limited offer though, been brought out to disguise the loss of crispy strips from the menu